Corona Exit or the New Normal? -Gamification as your partner in the change

Alina Olkkonen
Alina Olkkonen
Sales and Marketing Specialist at Seppo
Corona Exit or the New Normal? -Gamification as your partner in the change

It’s been well over a year since work as we knew it changed and companies were faced with a task to continue operations during a global pandemic by either moving employees to work from home or implementing social distancing rules in the workplaces. Now we are in for a different kind of challenge.

Whether companies are inviting employees back to the office or not, hybrid and remote work seem to be here to stay. According to a recent survey by PwC, 44% of employees in the US say they want their work to consist mostly of remote work. Almost half of the CEOs plan to increase long-term investment in digital transformation. (PwC US Remote Work Survey, 2021) These figures seem to speak for themselves. Companies that can offer hybrid or remote work options will have an upper hand in attracting talent in the future.

We are therefore entering a completely new way of working. Even though some industries will still require office work in the future, there’s no doubt that there will be more remote workers and increased flexibility in the workplaces. The way we work will continue to evolve after the pandemic as we are finding new ways to encourage innovation and keep employees motivated and connected whilst working from home.

Gamification can help to tackle these issues. This digital solution is going to play an increasingly important role in how companies motivate and manage employees effectively. When done correctly, it can help to increase productivity and make businesses more profitable. Here are a couple of examples on how gamification can play an important part while we are moving to this new era of work.

Change management

Change at its best can be challenging, at its worst terrifying. Gamification can be used in change management during times of uncertainty. Post -covid world looks different for many employees and as some companies are inviting the workforce back to the offices or implementing new ways of working, gamification can be a great tool to communicate strategy and plan for the future. 

Employee wellbeing

The past year or so has been tough on everyone. PwC report suggests that in addition to flexible ways of working, another significant perk that can make companies attractive to potential employees in the future is access to mental health resources (2021). This suggests that employee wellbeing will be given more importance in the future. Gamification of course can’t replace mental health resources, but it can contribute to employee wellbeing. Build a game for regular wellbeing check-ins for your employees or gamify a company wellbeing day. The options are endless!  


Millennials make up to 70% of the workforce and many organizations see it as challenging to recruit the right millennial talent. Gamification can help to assess the candidates based on their cognitive abilities, critical thinking, communication and collaborative skills. It also helps to assess larger groups of candidates and shortlist them in a fair way. Not to mention it’s a great way to enhance the employer brand in the eyes of tech-savvy millennials.

Achieve business goals

When done successfully, gamification in the workplace should be goal-oriented. Whether the goal is to make the new company strategy understandable for the employees or onboard new people successfully, gamification can help to do all this in a motivating way.

Connecting people

Gamification can help to connect the workforce effectively and build team spirit. It might be challenging to build team spirit with some of the employees in the office and some working from home. With gamification, you can keep your teams aligned and focused on business goals.

Encouraging positive attributes

Need help to motivate your employees to get back to the office or keep them motivated whilst working from home? Gamification can be a great way to bring out positive attributes in your employees that will benefit your business and improve productivity.

Sources: 2021. [online] Available at: <> [Accessed 14 September 2021].