How StellarAlgo Made Employee Onboarding More Engaging
People & Culture Coordinator
How StellarAlgo Made Employee Onboarding More Engaging with Seppo
When your company helps some of the world’s biggest sports organizations turn fan data into insight, you understand the power of engagement. StellarAlgo has now brought that same principle to how they welcome new teammates.
As the company’s growth accelerated, the People & Culture team realized their onboarding experience wasn’t keeping pace with the energy and innovation that define the business.
“Traditional formats felt too static and didn’t reflect our culture of innovation,” says Marlo Perera, People & Culture Coordinator at StellarAlgo.
“We wanted onboarding to feel like us—innovative, data-informed, and always improving.”
Beyond improving the learning experience itself, StellarAlgo saw this as an opportunity to stand out in a competitive talent market by creating an onboarding experience that would set them apart from other companies from day one.
Turning Information Overload into Interactive Discovery
The search for a more engaging approach led StellarAlgo to Seppo, a platform that transforms learning into game-based experiences. What stood out wasn’t just the technology, but the shared mindset.
“Seppo matched our vision for what great onboarding should feel like—interactive, fun, and people-centered,” Marlo explains.
With Seppo, StellarAlgo built a consistent onboarding process that new hires genuinely enjoy. Instead of reading pages of documents, new employees now explore a digital journey that brings StellarAlgo’s story, values, and ways of working to life through missions, challenges, and playful reflection tasks.
The journey helps new hires answer three foundational questions:
Who is StellarAlgo? What do we do? How can I make an impact here?
Each step reinforces community, curiosity, and connection.
Co-Creating a Gamified Onboarding Experience
The rollout was intentionally hands-on. Seppo’s team worked closely with StellarAlgo to translate their culture into engaging learning moments.
“The process was smooth and collaborative. The Seppo team spent time understanding our goals and what makes us unique,” says Marlo.
“They didn’t just hand over a platform—their ongoing feedback and suggestions helped us maximize Seppo’s potential and make onboarding more intuitive and enjoyable for every new hire.”
StellarAlgo piloted the experience with an initial cohort of new hires, gathering feedback on flow and usability before refining the journey for full rollout. The feedback loop—supported by Seppo’s built-in analytics—is now part of the program, ensuring continuous improvement.
“From the start, the StellarAlgo team were curious, well-prepared, and eager to make the most of the platform. That made it easy for us to focus our support exactly where it was needed. They also trusted our expertise and welcomed our suggestions on how to enhance the experience, which made the whole process both productive and inspiring,” says Santeri Jaakkola, Seppo’s Head of Production.
An Onboarding Process That Reflects StellarAlgo’s Culture
For StellarAlgo, onboarding is no longer a checklist—it’s an insight-led, creative, and human experience that guides new team members through their first days and weeks.
“With Seppo, we can track participation and gather feedback, so we can keep improving our onboarding process as we grow,” says Marlo.
Early feedback has been very positive, with new hires describing the experience as “an easy and fun way to get to know StellarAlgo.”
Seppo’s analytics give the People & Culture team real-time insights into engagement and progress, enabling them to keep fine-tuning the experience.
Redefining How Learning Happens
Internally, Seppo has inspired broader conversations about learning culture at StellarAlgo.
“We’ve been really happy with our experience using Seppo so far,” says Marlo.
“It’s shifted how we think about learning altogether—from static information delivery to dynamic, iterative experiences that people actually enjoy and remember.”
This approach is opening doors for future initiatives, from team-specific modules to continuous learning programs that extend beyond the first week.
“We’re really excited about creating new, meaningful and dynamic experiences across StellarAlgo,” Marlo adds.
Tips for Teams Rethinking Onboarding
For teams rethinking onboarding, Marlo’s advice is simple: find a partner who understands your culture.
“The Seppo team has been incredibly collaborative and supportive—they took the time to understand our goals and what makes us unique. The partnership has felt very low-stress.”
StellarAlgo’s story shows how gamified learning tools like Seppo can make onboarding more human, measurable, and memorable—at any scale.
Curious about how Seppo can transform your onboarding? 👉 Book a free consultation and start creating experiences your people will remember.
About StellarAlgo
StellarAlgo makes it easy to access and take action on fan data across leagues, teams and sports properties. They help organizations personalize engagement across the fan journey and increase fan loyalty, revenue and sponsorships.