Finnish taxi company uses the Seppo gamification platform for driver onboarding

Case Tampere Taxi: How a mobile game is used to onboard drivers.

Taxi Tampere sought cost-effective onboarding

Taxi Tampere is a local taxi operator in Tampere, the 3rd largest city in Finland. There has been a large reorganization of the taxi industry and licensing, which brings growing pressure to train new drivers cost-effectively. The drivers have to get familiar with the city fast, in order to pass the test for becoming a certified taxi driver.

Our mobile platform was a natural solution

The company took up a mobile platform, Seppo, to train their new drivers. The on-boarding game contains exercises that appear on a GPS live map. The driver completes the game tasks using his smartphone. The game helps drivers become familiar with local businesses and landmarks. For example, the driver has to find a specific hospital, pharmacy or sports centre and take a video or selfie on the spot.

Onboarding became structured and effective

The game has really helped training manager Tiina Kansikas. Creating the game was easy, and now it can be re-used for each new class. "With Seppo the driver does the training independently but he is still getting support and learning in a structured manner”, she explains. The driver can complete the game exercises over several days, while driving around the city. This makes learning more efficient.