3 Key Reasons To Switch to Gamified Recruitment in 2024

Step into the future of hiring with gamified recruitment and onboarding. In 2024, it's not just about filling roles—it's about creating memorable experiences. Uncover why gamification is reshaping recruitment strategies, attracting top talent, and accelerating onboarding processes.

Gamification | Recruitment

3 Key Reasons To Switch to Gamified Recruitment in 2024

Technology has evolved rapidly in the past few decades, and yet, it seems our hiring practices remain frozen in time. We can reach out to people halfway across the world with just a few taps. Yet when it comes to recruiting talent, we stay caught up in an endless cycle of forms, applications, and outdated processes.

With a new wave of digital-native employees joining the workforce, our recruitment processes must evolve too. It’s time we talked about gamified recruitment (and onboarding)!

In this blog post, we’ll explore three compelling reasons why you should consider moving on from traditional hiring processes and gamify your recruitment efforts instead. From creating exceptional employee experiences to boosting your employer brand and strengthening your onboarding processes, gamification holds the key to unlocking the full potential of recruitment in the years to come.

Let’s dive in and discover why in 2024, switching to gamified recruitment can help you find more qualified talent than ever before.

How Do You Gamify Recruitment in 2024?

Instead of endless, boring interviews and applications, gamified recruitment helps make the most of technology to ease the hiring journey for both candidates and organisations.

Here’s how you can gamify your recruitment process in 2024:

Define Your Goals
Start by getting specific about the purpose of your gamified recruitment strategy. Is it to draw in top talent, improve candidate experience, or streamline the hiring process?
Choose the Right Tool
Select gamification platforms (like Seppo) that offer the features you need and a team that can help you set up a game and meet your recruitment goals. Keep an eye out for features such as challenges, leaderboards, and progress tracking: they help make the candidate experience exciting while providing you with the data you need to make smart hiring decisions.
Design Exciting Challenges
Get to work building interactive challenges and tasks that simulate real-world scenarios relevant to the job role. These challenges should assess candidates’ skills, competencies, and cultural fit while keeping them entertained.
Offer Rewards and Recognition
For an ideal gamified recruitment experience, make sure to keep your candidates motivated throughout! You can do this by offering rewards, badges, or points for completing tasks and achieving milestones.

Can Gamified Recruitment Help You Find Better Employees?

It might sound hard to believe, but gamified recruitment can actually help your organisation find better employees.

Here’s how:

It makes it easier to judge if a candidate is the right fit:
Resumes and interviews don’t always tell the full story. With gamified assessments, you get a more well-rounded understanding of a candidate’s skills, competencies, and cultural fit.

By evaluating their performance in simulated real-life scenarios and interactive challenges, your organisation can make more informed hiring decisions and identify the best-fit candidates for the job.

It’s a great look for your company and brand:
Did you know that 78%* of job seekers say that gamification in the recruiting process makes a company more desirable? Talk about scoring easy points for your employer brand!

A gamified recruitment process can position your organisation as creative, forward-looking, and committed to employee satisfaction, generating greater interest and eagerness among prospective candidates.

It makes the candidate experience more enjoyable:
Move over endless applications. Gamification makes the recruitment process a fun and interactive experience for candidates.

By incorporating game elements such as challenges, simulations, and rewards, your organisation can capture candidates’ attention and keep them engaged throughout the hiring journey.

It sets you apart from competitors and helps attract top talent:
There’s nothing like a unique gamified recruitment experience to help you stand out in a competitive job market.

Not only are potential hires drawn to organisations that prioritise employee engagement, but the gamification experience also differentiates you as a modern and dynamic workplace, making you an employer of choice for talented candidates.

Takeaway: Gamified recruitment boosts candidate engagement, improves assessment accuracy, creates a positive impression for your employer brand, and attracts top talent—all of which add up to incredible hiring results.

Read: How You Can Use Gamified Recruitment and Hire Only The Best

Why You Should Use Gamified Recruitment in 2024

From addressing common challenges to making your onboarding more effective than ever, gamified recruitment offers a fresh approach that can completely transform your hiring process. Let’s dive in and discover the key reasons why you should embrace gamified recruitment in the year ahead!

1. You Create an Employee Experience Like No Other

As an actively recruiting organisation, your focus might be solely on the destination: filling in positions. But if you want the right person for the job, you must think about the journey: the candidate and/or employee experience.

83%* of prospective hires say that a recruitment experience can change their mind about a role or company they once liked. It directly impacts a candidate’s impressions of your employee experience, too: Nearly 80%* say that the recruitment experience they receive is an indicator of how the company values its people.

Needless to say, there’s a lot riding on the employee experience you offer your prospective hires. And most companies make it needlessly difficult to find the right talent.

So, how does gamified recruitment help you create a hiring experience that makes the right impression?

Engagement: 60%* of candidates say they quit an application midway because of its length or complexity. A gamified recruitment process lets prospective hires know that you value their time and care about their quality of experience.

Instead of endless questions and applications that serve neither your interest nor theirs, a recruitment game is a quick, yet fun and engaging way to learn more about a candidate and help them become familiar with you.
Transparency: For job seekers, the most frustrating part of a recruitment process can often be the mystery of it. 80%* of job seekers say that they would not reapply at a company that fails to notify them of their application status.

Recruitment games help make the whole process simple and transparent: they offer real-time feedback and keep candidates informed about their progress and performance throughout the recruitment process.
Personalisation: Instead of a one-size-fits-all approach, gamified recruitment allows for a more personalised assessment of candidates’ skills and competencies through interactive challenges and simulations. It offers a much more accurate evaluation of each person’s suitability for the role than traditional recruitment methods.

2. You Stand Out From the Competition – With A Strong Employer Brand

In 2008, when Google put up a math problem* on billboards as a recruitment challenge, they did more than just find the right people for the job. They also positioned themselves as the kind of out-of-the-box organisation people would love to be a part of!

If you’re not using your recruitment process as an opportunity to cement your employer brand, you’re doing it wrong. Companies with a strong employer brand can see a 50%* decrease in both time- and cost-per-hire, as well as a 28%* increase in retention rates.

So here’s the big question: why does gamified recruitment do for your employer brand?

Innovation: A gamified recruitment process shows candidates that your company believes in taking new, forward-thinking approaches and that innovation and creativity are essential to your organisation’s culture.It also helps differentiate you from the time-consuming, outdated recruiting methods that most of your competition might still be using.
Word-of-Mouth: To attract the best talent for the job, your employer brand must go beyond catchy social media posts. You also need a good word to get around.
Gamified recruitment creates unique, memorable and engaging experiences for candidates, leaving them with a highly favourable impression of your organisation. This also makes them more likely to share their hiring experiences with their networks. Candidates who enjoy their hiring experience are 82%* more likely to share it with others.

The result? Your organisation and employer brand benefit from increased visibility, credibility and interest from potential job seekers for years to come.

Company Culture and Values: Whether it be customer focus, diversity or collaboration, your recruitment game is the easiest and most effective means to introduce candidates to the values that matter most to your organisation and brand. 77%* of job seekers believe a company’s values are crucial to selecting an employer, so this early introduction to your core culture and values helps both you and your best hires find each other more effortlessly.

3. You Onboard New Hires Quickly and More Effectively

In the world of recruitment, bringing top talent to your team is only half the battle won. 30%* of new hires leave an organisation within just 90 days. And in most cases, improper onboarding is to blame.

But what happens when your hiring process includes a gamified onboarding and/or preboarding element? According to research*, new hires experience higher engagement, increased knowledge retention and higher satisfaction with the organisation.

Here’s a closer look:

Faster Learning Curve: Research* shows that gamification facilitates faster learning and higher retention of information. Which is just what you need when new employees are starting out. Onboarding games present information in fun and interactive formats, helping new hires absorb key concepts more effectively and learn to apply them in real-world scenarios.
Feedback and Progress: Another reason new hires are unhappy with their onboarding is the lack of feedback and structure. It’s no surprise when you consider that 60%* businesses don’t set any goals or milestones for new hires.

Onboarding games, however, are built to offer real-time feedback and progress tracking features. It allows new hires to monitor their progress, receive immediate feedback on their performance, and track their achievements throughout the onboarding process. What’s more, it offers your organisation valuable data to assess the performance for your new hires.

Social Interactions: Every great onboarding program needs a social component. That is why 1 out of 3 of high-performance onboarding programs include a social networking element.

Gamified onboarding also encourages friendly competition and social collaboration among new hires. Leaderboards, team challenges, and multiplayer games can foster a sense of camaraderie and teamwork. New hires can compete with their peers, celebrate achievements together, and build relationships from day one!

Conclusion

The time to embrace gamified recruitment is now. By incorporating game elements into your hiring process, your organisation can attract top talent, and set yourself apart from the competition with a solid employer brand. The best part? You can also use gamification to transform your onboarding process and boost retention for new hires!

As we look to the future of recruitment in 2024 and beyond, gamification is set to play an important role in shaping the way organisations find, engage, and onboard new talent. So why wait? Make the switch to gamified recruitment today and unlock the full potential of your hiring efforts!

Experience the power of gamified recruitment with Seppo. Schedule your demo now and start attracting and onboarding top talent in 2024